BUSINESS - Jiffy Lube International announced today that it is expanding into the emerging market of the 30-minute facelift. The new franchise, to be called Dr. Jiffy Lube in honor of the Mexican Doctor that perfected the procedure using low-grade automotive silicone, will begin opening stores in the summer.
Priscilla Presley, the now 62-year old ex-wife of Elvis Presley will front the Dr. Jiffy Lube national advertising campaign. "Cilla makes a great spokesmodel", said Dr. Daniel Serrano. "I injected her at a party with a syringe of CRL in just 30 minutes. She doesn't look right, but she doesn't look 62 either!"
Pete Sommerville, Director of Jiffy Lube Warehouse Operations said, "we've had gallons of CRL on our shelves for decades so the diversification into the facelift market using Dr. Serrano's procedure was a natural fit for our business model."
Shares of Jiffy Lube International (JIFFY) were up 5% on the news.
